Steve Johnson

Can't wait to see what we do with Johnson's book (up to or past 65) and the Amazon reviews of it.

Liked this:
1. Adjacent possible: different innovations vary in their ability to unlock adjacent capabilities. In other words, timing matters. 
2. Liquid environments: from a coffee house to your lab, the environments ability to circulate ideas plays an incredibly important role. 
3. Serendipity: more often than not, it is a rare connection of two existing ideas that sets off a lightbulb, not discovery of a new one (see 2). 
4. Slow hunch: instant flash of insight usually comes from years of exploration, where at some point, those ideas collide (see 3). 
5. Error: many discoveries come about as an unrelated, and unexpected consequence (ex: penicillin) - be flexible with your ideas. 
6. Exaptation: existing components and discoveries can often be adapted to different use cases (ex: consumer GPS applications.. see 1). 
7. Platforms: where possible, build platforms and ecosystems that foster environments where 1-6 can be recombined at will.